In 2010 we sat down and brainstormed on how to get more women to attend EXXXOTICA. One thing that no one could argue against is that ladies love free stuff. Then it hit us… Let ‘em in for FREE! And Ladies Free Friday was born! All ladies are 100% FREE on Friday, so gather up your girlfriends and make it a ladies night!

Please note, ladies receive free general admission to the event. If you would like to upgrade, you can do so onsite at the VIP registration desk on the show floor. You do not need to preregister in any way. Just show up with valid photo ID and proceed to the “Ladies Free Registration Booth” in the lobby of the convention hall. Bring friends!